MMM is a program approved by Govt. of Maharashtra and affiliated to Pune University, MMM is two year full time course consisting of four semesters that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to customers. Includes instruction in buyer behaviour and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing compaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations retailing and applications to specific products and markets.