| Semester I: |
Semester II: |
Semester III: |
Semester IV: |
| Subject Code |
Subject Title |
Subject Code |
Subject Title |
Subject Code |
Subject Title |
Subject Code |
Subject Title |
| 101 |
Principles &Practice of Management |
201 |
Services Marketing |
301 |
International Marketing |
401 |
Brand Management |
| 102 |
Principles of Marketing |
202 |
Retail Marketing |
302 |
Marketing and Laws |
402 |
Strategic Marketing |
| 103 |
Fundamentals of Management Accounting |
203 |
Sales Management & Personal Selling |
303 |
Financial Services Marketing |
403 |
Export Documentation & Forex Management |
| 104 |
ManagerialEconomics |
204 |
Distribution Management & Logistics |
304 |
Marketing Communication |
404 |
Direct Marketing |
| 105 |
Research Methodology |
205 |
Market Research |
305 |
Retail Operations Management |
405 |
Industrial Marketing |
| 106 |
Consumer Behavior |
206 |
Relationship Marketing |
306 |
Project Work |
406 |
Rural & Agricultural Marketing |
| 107 |
Business Communication |
207 |
Indian Economic Environment |
307 |
Foreign Language |
407 |
Entrepreneurship Development & Project Management |
| 108 |
Fundamentals of Information Technology |
208 |
Field Work + SPSS |
308 |
Virtual Marketing |
408 |
Foreign Language |